brand fiction

brand development : image design : media concept

This is you

You are a brand leader, for your company or your client, and you want to:

• Build or redefine a brand identity
• Translate a brand identity into a brand image
• Refresh or adjust an existing brand image

This is what I can do for you

Fictional worlds for a sustainable brand communication platform:

• Storytelling concept to create product, brand, and CI worlds
• Media concept to establish brand worlds in mass & social media
• Project management for content realization & implementation

These are my resources

• Member of the German Writers Guild FDA
• Ph.D. in Literature/American Studies
• Ten years freelance creative director for copy/branding/marketing

• Contract authors and writers from the FDA pool
• Creative freelancers from the Sinnflut Projekt network
• Media & communication technologies by richtwert GmbH

social scripts

intranet : extranet : social · mobile · real time media

Consulting and conceptual design

• Platform development for collaborative and cocreative communication
• Development of vertical and horizontal network environments
• Social & psychological engineering to optimize network interactions

Resources and experience

• Ten years experience in designing/developing collaborative networks
• Collaboration with social science and communication experts
• Social media studies & best practice recommendations for professional services firms; conference co-organizer social media/collaboration
• Project management experience and IT certifications

story design

advergaming : social media gaming : media concept

This is you

You are running a campaign for yourself or your client and want to:

• Unlock additional media & media channels for your brand world
• Upgrade your brand world into a full-fledged communication platform
• Create added value by earning efficiency, creative, and media awards

This is what I can do for you

Ideas based on the product/brand world setting, concept & realization:

• Screenplays for advergame, social media game, audio/video project
• Scripts and storyboards for cartoons, comics, and graphic novels
• Adverfiction scripts from a 140 character tweet to a novel

These are my resources

• Member of the German Writers Guild FDA
• Ph.D. in Literature/American Studies
• Ten years freelance creative director for copy/branding/marketing

• Story design and manuscripts for B2B/B2B2C brand fiction projects
• Interactive story design and advergaming screenplays
• Research projects for writing techniques and narrative structures

Legal notice in accordance with TMG

J. Martin, Dr. phil.
Grillparzerstr. 4
40470 Düsseldorf

Tel. +49 172 2428889
betweendrafts [at] googlemail [dot] com
Blog: between drafts | Twitter: gyokusai
St.-Nr. 105 5292 0778