brand fiction

brand development : image design : media concept

This is you

You are a brand leader, for your company or your client, and you want to:

  • Build or redefine a brand identity
  • Translate a brand identity into a brand image
  • Refresh or adjust an existing brand image

This is what I can do for you

Fictional worlds for a sustainable brand communication platform:

  • Storytelling concept to create product, brand, and CI worlds
  • Media concept to establish brand worlds in mass & social media
  • Project management for content realization & implementation

These are my resources

  • Member of the German Writers Guild FDA
  • Ph.D. in Literature/American Studies
  • Ten years freelance creative director for copy/branding/marketing

social scripts

intranet : extranet : social · mobile · real time media

Consulting and conceptual design

  • Platform development for collaborative and cocreative communication
  • Development of vertical and horizontal network environments
  • Social & psychological engineering to optimize network interactions

Resources and experience

  • Ten years experience in designing/developing collaborative networks
  • Collaboration with social science and communication experts
  • Social media studies & best practice recommendations for professional services firms; conference co-organizer social media/collaboration
  • Project management experience and IT certifications

story design

advergaming : social media gaming : media concept

This is you

You are running a campaign for yourself or your client and want to:

  • Unlock additional media & media channels for your brand world
  • Upgrade your brand world into a full-fledged communication platform
  • Create added value by earning efficiency, creative, and media awards

This is what I can do for you

Ideas based on the product/brand world setting, concept & realization:

  • Screenplays for advergame, social media game, audio/video project
  • Scripts and storyboards for cartoons, comics, and graphic novels
  • Adverfiction scripts from a 140 character tweet to a novel

These are my resources

  • Member of the German Writers Guild FDA
  • Ph.D. in Literature/American Studies
  • Ten years freelance creative director for copy/branding/marketing
  • Story design and manuscripts for B2B/B2B2C brand fiction projects
  • Interactive story design and advergaming screenplays
  • Research projects for writing techniques and narrative structures

Legal notice in accordance with TMG

J. Martin, Dr. phil.
Grillparzerstr. 4
40470 Düsseldorf

Tel. +49 172 2428889
betweendrafts [at] googlemail [dot] com
Blog: between drafts | Twitter: gyokusai
St.-Nr. 105 5292 0778


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