brand fiction

media concepts for branded entertainment

This is you

You are a brand leader, for your company or your client, and you want to:

• Build or redefine a brand identity
• Translate a brand identity into a brand image
• Refresh or adjust an existing brand image

This is what I can do for you

• Storytelling concepts to create your product, brand, or CI world
• Media Concept to establish your world across mass & social media
• Project management for content realization & implementation

These are my resources

• 12 years CD experience in copy, branding, marketing
• Freelance writer & member of the German Writers Guild FDA
• Ph.D. & M.A. in Literature, American Studies, History of Language

• Contract writers and editors from the FDA pool
• Freelance creatives from the Sinnflut Projekt network
• Media & communication technologies by richtwert GmbH

social scripts

collaborative social/mobile/real time media
for intranet, extranet, and the social web

Consulting and conceptual design

• Platform development for collaborative and cocreative communication
• Development of vertical and horizontal network environments
• Social & psychological engineering to optimize network interactions

Resources and experience

• Ten years experience in designing/developing collaborative networks
• Collaboration with social scientists and communication experts
• Social media studies & best practice recommendations for professional services firms; co-organizer for media-related conferences
• Project management experience and IT certifications

story design

advergaming, adverfiction, and gamification

This is you

Your internal or external communication needs a boost and you want to:

• Unlock additional media & media channels for your brand world
• Step up your product’s recognition value & sales
• Upgrade your corporate training & leadership programs

This is what I can do for you

• Screenplays for advergames, social media games, multimedia projects
• Adverfiction scripts & storyboards from narratives to & graphic novels
• Serious Games concepts for corporate training & staff engagement

These are my resources

• Lecturer for Game Design and Media & Communication Management
• Member of the German Writers Guild FDA
• 12 years CD experience in copy, branding, marketing/li>

• Contract game designers from the Mediadesign University
• Contract writers and editors from the FDA pool
• Research projects for narrative structures & game-based learning

Legal notice in accordance with TMG

J. Martin, Dr. phil.
Grillparzerstr. 4
40470 Düsseldorf

Tel. +49 172 2428889
betweendrafts [at] googlemail [dot] com
Blog: between drafts | Twitter: gyokusai | Google+: J. Martin
St.-Nr. 105 5292 0778