brand fiction
media concepts for branded entertainment
This is you
You are a brand leader, for your company or your client, and you want to:
- Build or redefine a brand identity
- Translate a brand identity into a brand image
- Refresh or adjust an existing brand image
This is what I can do for you
- Storytelling concepts to create your product, brand, or CI world
- Media concepts to establish your world across mass & social media
- Project management for content realization & implementation
These are my resources
- 12 years CD experience in copy, branding, marketing
- Freelance writer & member of the German Writers Guild FDA
- Ph.D. & M.A. in Literature, American Studies, History of Language
done!
social scripts
collaborative social/mobile/real time media
for intranet, extranet, and the social web
Consulting and conceptual design
- Platform development for collaborative and cocreative communication
- Development of vertical and horizontal network environments
- Social & psychological engineering to optimize network interactions
Resources and experience
- Ten years experience in designing/developing collaborative networks
- Collaboration with social scientists and communication experts
- Social media studies & best practice recommendations for professional services firms;
co-organizer for media-related conferences
- Project management experience and IT certifications
done!
story design
advergaming, adverfiction, and gamification
This is you
Your internal or external communication needs a boost and you want to:
- Unlock additional media & media channels for your brand world
- Step up your product’s recognition value & sales
- Upgrade your corporate training & leadership programs
This is what I can do for you
- Screenplays for advergames, social media games, multimedia projects
- Adverfiction scripts & storyboards from narratives to & graphic novels
- Serious Games concepts for corporate training & staff engagement
These are my resources
- Lecturer for Game Design and Media & Communication Management
- Member of the German Writers Guild FDA
- 12 years CD experience in copy, branding, marketing
- Contract game designers from the Mediadesign University
- Contract writers and editors from the FDA pool
- Research projects for narrative structure & game-based learning
done!
Creative Director
Copy and Communications
Integrated design, evaluation, execution,
and editorial support for internal and
external organizational, brand, and
product communication.
With a focus on social/mobile/
real time media, gamification, and
social media support.
For organizations, marketing teams,
advertising agencies, publishers,
and owner-operated regional SMBs.
Contact me at:
betweendrafts@googlemail.com
social scripts
collaborative social/mobile/real time media
for intranet, extranet, and the social web
Consulting and conceptual design
Resources and experience
done!