brand fiction
brand development : image design : media concept
This is you
You are a brand leader, for your company or your client, and you want to:
- Build or redefine a brand identity
- Translate a brand identity into a brand image
- Refresh or adjust an existing brand image
This is what I can do for you
Fictional worlds for a sustainable brand communication platform:
- Storytelling concept to create product, brand, and CI worlds
- Media concept to establish brand worlds in mass & social media
- Project management for content realization & implementation
These are my resources
- Member of the German Writers Guild FDA
- Ph.D. in Literature/American Studies
- Ten years freelance creative director for copy/branding/marketing
- Contract authors and writers from the FDA pool
- Creative freelancers from the Sinnflut Projekt network
- Media & communication technologies by richtwert GmbH
done!
story design
advergaming : social media gaming : media concept
This is you
You are running a campaign for yourself or your client and want to:
- Unlock additional media & media channels for your brand world
- Upgrade your brand world into a full-fledged communication platform
- Create added value by earning efficiency, creative, and media awards
This is what I can do for you
Ideas based on the product/brand world setting, concept & realization:
- Screenplays for advergame, social media game, audio/video project
- Scripts and storyboards for cartoons, comics, and graphic novels
- Adverfiction scripts from a 140 character tweet to a novel
These are my resources
- Member of the German Writers Guild FDA
- Ph.D. in Literature/American Studies
- Ten years freelance creative director for copy/branding/marketing
- Story design and manuscripts for B2B/B2B2C brand fiction projects
- Interactive story design and advergaming screenplays
- Research projects for writing techniques and narrative structures
done!
Legal notice in accordance with TMG
J. Martin, Dr. phil.
Grillparzerstr. 4
40470 Düsseldorf
Phone +49 172 2428889
Blog: between drafts | Twitter: gyokusai
St.-Nr. 105 5292 0778
done!
social scripts
intranet : extranet : social · mobile · real time media
Consulting and conceptual design
Resources and experience
done!